Defamation Lawyer: Traverse Internet Law on Defamation. September 2011.

Defamation Lawyer Disclaimer

The facts are unproven allegations of the Plaintiff and all commentary is based upon the allegations, the truthfulness and accuracy of which are likely in dispute.


ADVOCARE INTERNATIONAL, L.P. v. RICK SHOOP
NORTHERN DISTRICT OF TEXAS (DALLAS)
3:11-CV-01922
FILED: 8/5/2011

Make sure that your company is very active in monitoring your online and offline reputation. Sometimes getting “Google Alerts” just isn’t enough to keep you abreast as to the latest developments.
Advocare is the direct sales company that sells nutritional, sports performance and weight management products under its own name. Shoop is alleged to be carrying on an extensive campaign of defamation including claims that the Plaintiff is a “scam” and “run by crooks”.

The Defendant is accused of commercial disparagement and defamation, tortious interference with contractual relationships, trademark infringement, federal unfair competition, federal trademark dilution, cybersquatting, and injury to business reputation. The Plaintiff requests preliminary and permanent injunctive relief, attorneys’ fees, transfer of the infringing domain name, statutory damages, actual damages, treble damages, pre-judgment and post-judgment interest, and other further relief which may be justly entitled. Traverse Internet Law Cross Reference Number 1522.